Trowbridge coffee shops put under Fairtrade spotlight

Coffee shops put under Fairtrade spotlight
In the run-up to Fairtrade Fortnight self-confessed coffee addict Charley Morgan tried to get a Fairtrade cup of coffee in Trowbridge.
Trowbridge was the fourth town in west Wiltshire to be awarded Fairtrade town status in February 2009, but finding a Fairtrade cup of coffee in the town is more difficult than you might think.
The Fairtrade label appears on products that give disadvantaged producers a better deal by guaranteeing them a fair price for their goods.
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Workhouse Coffee Shop to open in Reading town centre

Workhouse Coffee Shop to open in Reading town centre
“This new venture is about providing amazing drinks to people who are unwilling to travel out to West Reading.”
Workhouse Coffee will now be competing across the road from Starbucks, Coffee Republic and Costa Coffee and will be serving home-made, locally sourced and organic food.
Mr Costello said: “I don’t see it as direct competition with the big coffee chains because we don’t really have much overlap in our customers. For people who want somewhere comfortable to sit and have a chat with friends, they will continue to go to Starbucks. But we will be focusing on the quality of the coffee.”
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Why it should only be a Yorkshire pudding if it's made in Yorkshire

YORKSHIRE pudding could rank alongside champagne and Parma ham if a campaign succeeds in giving its name special protection.
The Sunday roast favourite could win European rights to ensure puddings with the name are made within Yorkshire.

Three manufacturers are in talks about applying for the special status last month given to Yorkshire forced rhubarb. The application is being backed by the Regional Food Group for Yorkshire and Humber.

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Winchester Cathedral 4th Fine Food & Wine Show

Winchester Cathedral 4th Fine Food & Wine Show Friday 30th April – Monday 3rd May 2010

Fine Food & Wine Show is organised by Winchester Cathedral and is now in its 4th year. As one
might expect from such a prestigious organisation, and one now highly respected for its very
successful Christmas Market, the Fine Food and Wine Show is organised to the very highest
standards. Last year it attracted
over 6000 visitors in 3½ days.

Opening Times

10 am – 6 pm Friday - Monday
6.30 pm – 9 pm Thursday Sponsors VIP Shopping Night
6.30 pm – 9 pm Friday Gala Evening.

The Kitchen Theatre is an area within the marquee measuring 6m x 12m extension where the food
talks and demonstrations can take place. It is equipped with a state-of- the-art demonstration unit
kindly supplied by Bulthaup. It includes a cooker, fridge, prep area, sound system and over-head
mirror. There will be seating for approximately 80 people.

This will also be in a separate area of the marquee beside the Kitchen Theatre for the Wine Theatre. It will be 6m x 12m
and have room for approximately 80 people seated.

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Ben and Jerry’s going green

Luxury ice cream brand Ben and Jerry’s is set to launch it’s first UK television ad campaign in the Spring.
Amidst a change in strategy from its owner Unilever, Ben and Jerry’s will be given a multi-million pound advertising pot, which Marketing Magazine reports to have a Fairtrade push.
The brand recently announced to
marketing news  channels that all of its ice cream would be Fairtrade certified by 2011. Many of its 18 strong range, including favourites cookie dough and phish food are hoped to be accredited sooner – by May 2010.
Ben and Jerry’s first found fame in the UK in 1994, when founders Ben Cohen and Jerry Greenfield brought their eclectic mix of flavours to the English palate. The engaging pair who won US Small Business Persons of the Year in 1988, started the brand in a renovated ice cream parlour in Vermont during the 1970’s and rapidly grew, utilising innovative marketing strategies, such as building the world’s largest ice cream sundae.
In 2000, it was announced that the popular brand was acquired by multi-national food corporation Unilever - who transformed the brand into an eco friendly product, by switching to ‘eco-pint’ packaging, as well as participating in events such as Earth Day. More recently, its founders appeared on BBC news to announce the brand’s switch to Fairtrade.
Ben and Jerry’s is now the market leader in tubbed ice cream – ahead of sister company Carte D’or. It is estimated that the brand is now worth upwards of £50m.
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